Simplifying access to authentic products
Europe's top choice by 2035
The DAPT Principle
How we build Oversoles, every day.
Discipline
We deliver what we commit to, regardless of context. Daily standards, constant communication, no shortcuts.
Accountability
We take full responsibility for logistics, stock, and delivery. Partners focus on sales we handle the rest.
Performance
We pick teammates and partners by initiative and results. We grow only when our clients grow.
Transparency
We tell you what we can do, when, and at what price. Clear, no surprises for clients, suppliers, and our own team.
What we've achieved so far
A people-first company
Hear the story of our CEO, and how everything started.
Transparency at Oversoles
Oversoles operates in the secondary wholesale market for sneakers and streetwear.
We work with retailers, wholesalers, distributors, and fashion businesses to help redistribute inventory more efficiently across the market.
In fashion and footwear, demand can shift quickly. Products that are initially expected to perform strongly may later slow down due to changes in consumer demand, seasonality, channel dynamics, pricing pressure, or broader market conditions. As a result, businesses often face overstocks, aged inventory, or stock that is no longer performing at the expected level.
This is where Oversoles creates value.
Through our B2B network, market knowledge, and logistics capabilities, we help move this inventory into the right channels, geographies, and customer bases. Our role is to support healthier inventory rotation, unlock working capital for our partners, and connect buyers with authentic, relevant products at competitive prices.
Our role is to support healthier inventory rotation, unlock working capital for our partners, and connect buyers with authentic, relevant products at competitive prices.
On the supplier side, we grow revenue, scale B2B partner accounts, and expand allocation budgets with the brands they carry.
Oversoles operates in what is more accurately described as the secondary wholesale market, rather than the primary brand-owned distribution channel.
We are not a brand owner, and we do not manufacture products. Our role is to act as a professional distribution partner that helps reallocate existing inventory within the market in an efficient, transparent, and commercially responsible way.
In practical terms, this means we help businesses manage:
- revenue growth,
- B2B acounts growth,
- overstock inventory,
- out-of-season stock,
- excess volumes,
- and products with slower-than-expected sell-through.
Our position in the market is built on speed, execution, commercial discipline, and transparency, principles that are fully aligned with the Oversoles operating philosophy of Discipline, Ownership, Performance, and Transparency.
Oversoles is positioned as an agile B2B distribution and inventory reallocation partner for the sneakers and streetwear industry.
We operate at the intersection of supply opportunity and market demand.
Our purpose is to help inventory move where it creates value:
- for suppliers and inventory holders, through revenue growth, improved stock rotation and reduced capital lock-up;
- for retailers and resellers, through fast access to relevant products;
- and for the wider market, through more efficient inventory flow.
This role is consistent with the broader Oversoles mission: to simplify access to sneakers and streetwear for stores, resellers, and platforms serving customers worldwide.
From one person to a European B2B partner
One person, one mission
Oversoles is founded in Romania as the first dedicated B2B player on this niche, with a single operator and a clear thesis: secondary wholesale done with operational discipline.
Out of the bedroom
We move into a larger storeroom to hold inventory properly. First B2B partnerships sign, and word starts spreading across the market.
First warehouse, 500 m²
April 2024. We open the first dedicated Oversoles warehouse at 500 m², with 100+ B2B clients already onboarded.
Systems built to keep up
We invest in the platform, WMS and internal tooling to support the growth. 300+ B2B accounts registered.
bigger warehouse, bigger ecosystem
A new, larger warehouse comes online. Website refresh, Dropshipping by Oversoles launches, and the team grows past 20.
Small team. Big ambitions. Real ownership.
