Top 10 Bestsellers of 2025 and Why Retailers Rely on Them
The first quarter of every year brings a decisive moment for footwear retailers. January to March sets the tone for revenue, inventory pacing, and the speed at which shelves must rotate to maintain cashflow. Consumers return from the holiday season looking for functional, versatile sneakers that blend comfort with modern design. When retailers secure the right silhouettes early, the result is stronger sell-through, predictable margins, and fewer risks associated with slow-moving stock. In 2025, this strategic approach is even more important, as the market shows clear signs of consolidation around performance-lifestyle hybrids and archival revivals.
Retailers across Europe and Asia already report increased interest in models from New Balance, Asics, Hoka, ON, Puma, Brooks, and Mizuno. These brands dominate both consumer search behavior and StockX resale velocity, confirming their position among the most reliable bestsellers of the year. For stores planning their Q1 assortments, the focus should be on silhouettes that combine fast market movement with strong brand momentum. Below is a detailed breakdown of the top 10 bestsellers of 2025 and the operational reasons why retailers rely on them to secure early-year performance.
What Defines a Bestseller in 2025?
In the 2025 wholesale landscape, bestsellers share several common characteristics. First, they show fast StockX turnover, signaling continuous consumer demand. Second, they maintain strong visibility across social media, contributing to ongoing organic interest. Third, they deliver predictable movement in high-rotation sizes. Finally, they align with the broader shift toward comfort, functional technology, and all-day wear. Retailers are prioritizing silhouettes capable of addressing both lifestyle and performance audiences, as this diversification reduces risk and improves stock optimization.
With these criteria clarified, the following silhouettes represent the most strategic investments retailers can make for the January–March window. Each model demonstrates consistent demand, a stable pricing structure, and the ability to produce repeated turnover across multiple markets.
New Balance 9060 - The Leading Bestseller for Q1 2025
The New Balance 9060 remains one of the strongest performers in the lifestyle segment, making it a top priority for retailers preparing Q1 assortments. The silhouette benefits from a distinctive oversized midsole, a retro-modern aesthetic, and broad demographic appeal. Its continued popularity across Europe positions it as a reliable driver of traffic and conversion. On StockX, the 9060 maintains high liquidity in colorways such as Rain Cloud, Sea Salt, and Black/White, with quick movement especially in sizes 37–40 for women and 42–44 for men.
From a B2B perspective, the 9060 offers predictable sell-through, minimal discount pressure, and strong brand recognition. Its repeated inclusion in trend reports and editorial features reinforces its role as a must-stock item for any retailer targeting fashion-driven buyers in Q1.
Asics Gel-Kayano 14 - Premium Demand with Continuous Momentum
The Asics Gel-Kayano 14 continues to dominate the technical-lifestyle category. Its metallic overlays, lightweight build, and Y2K aesthetic make it one of the most consistently requested sneakers among both fashion and performance customers. Retailers rely on the Kayano 14 because its demand does not fluctuate heavily with seasons, ensuring steady turnover throughout the first quarter.
StockX data indicates ongoing interest and stable resale pricing for high-performing colorways in the white/silver and white/cream palette. For retailers, the model adds premium positioning to any curated assortment while delivering strong movement in sizes 36–40 for women and 41–44 for men.
Asics 1130 - The Mid-Range Volume Driver
The Asics 1130 is one of the most efficient silhouettes for retailers targeting volume. Positioned at a more accessible price point than the Kayano 14, the 1130 attracts both younger buyers seeking Y2K aesthetics and adults searching for comfortable everyday sneakers. Market performance remains strong thanks to its versatility and neutral color options that integrate easily into multi-brand retail environments.
From a B2B standpoint, the 1130 is a high-rotation model, particularly in January and February. Its stable demand and consistent sell-through make it a low-risk, high-utility silhouette for retailers wanting to secure reliable early-year revenue.
Asics NYC Editions - Limited Variants That Add Assortment Depth
Asics NYC Marathon editions offer retailers a strategic opportunity to introduce limited, high-appeal variants without taking on the risk associated with more speculative limited editions. These NYC versions of the Kayano, Nimbus, and other models move faster than standard inline pairs, especially among consumers interested in performance and collectible drops.
Retailers can rely on these editions to differentiate their Q1 assortments, enhance perceived exclusivity, and target buyer segments willing to purchase quickly once stock becomes available.
Puma Speedcat - A Key Bestseller for Asia-Focused Retailers
The Puma Speedcat has rapidly become one of the most in-demand silhouettes across Asian markets. The model’s motorsport heritage, low-profile design, and cultural relevance in the region position it as a high-priority item for retailers with APAC exposure. Demand is particularly strong in online environments serving international customers.
StockX movement is stable, especially for core colorways such as black, red, and select neutrals. Retailers targeting Asian audiences or international e-commerce traffic should secure deeper size runs for this silhouette, with strongest movement historically seen in 36–40.
Hoka Bondi 9 - A Reliable Performance-Lifestyle Leader
Hoka’s growth continues to accelerate, and the Bondi 9 remains one of the brand’s most commercially successful models. With impressive cushioning, strong comfort appeal, and a balanced design suitable for both running and daily wear, the Bondi 9 represents one of the safest inventory choices for Q1.
Sell-through stays consistent in sizes 42–44 for men and 37–39 for women. Retailers trust the Bondi 9 because its demand remains steady throughout the year, reducing end-of-season risk and improving inventory predictability.
Hoka Mafate 2 - A Trail-Performance Model Crossing into Streetwear
The Hoka Mafate 2 aligns perfectly with the ongoing interest in outdoor-inspired sneakers. The model attracts both performance-driven consumers and those influenced by the broader gorpcore aesthetic. Its traction on StockX shows stable upward momentum, especially in natural and earthy colorways.
For retailers, the Mafate 2 provides category diversification and allows them to serve consumers seeking technical footwear that still fits urban wardrobes. Its crossover appeal improves margin potential and supports strong early-year turnover.
ON Cloudtilt - A Tech-Lifestyle Model with Rapid Adoption
ON continues to gain market share rapidly, and the Cloudtilt stands out as one of its most strategically important silhouettes entering 2025. The model incorporates CloudTec Phase cushioning and a streamlined upper design, making it appealing for consumers prioritizing comfort and modern aesthetics.
Retailers appreciate the Cloudtilt because it performs strongly across diverse customer groups and adds a premium technical element to their Q1 assortment. Its growth trajectory positions it as an emerging bestseller with solid movement potential through March.
Brooks - A Reliable Performer Supporting the Comfort Segment
Brooks maintains strong recognition among runners and is increasingly relevant within the comfort-lifestyle category. The Ghost and Adrenaline GTS series show consistent movement in both performance and everyday wear segments. For retailers looking to balance their assortment with stable, predictable sellers, Brooks models provide low inventory risk and reliable turnover.
In Q1, these models perform especially well among consumers focused on health and wellness resolutions, adding relevance during the early-year retail period.
Mizuno - Consistent Growth Through Authentic Performance Design
Mizuno continues to build steady traction across Europe, supported by its Wave Rider series and distinctive technical aesthetics. The brand appeals to consumers seeking authentic running performance with a fashion-adjacent edge. Resale data indicates healthy movement, suggesting the brand’s growing role as a reliable complementary addition to multi-brand assortments.
For Q1 planning, retailers benefit from carrying at least one Mizuno silhouette to cover demand in the technical-running and performance-lifestyle segments.
In Short: What Retailers Should Prioritize for Q1 2025
The key silhouettes for January to March include the New Balance 9060 as the leading lifestyle performer, supported by a strong Asics lineup with the Kayano 14, Asics 1130, and NYC editions. Puma Speedcat should be prioritized by retailers with Asian market exposure, while Hoka Bondi 9 and Mafate 2 dominate the comfort and outdoor segments. ON Cloudtilt represents the rising tech-lifestyle category, and additional support from Brooks and Mizuno ensures complete coverage of the performance-driven consumer base. These models demonstrate continuous StockX activity and show predictable turnover in high-rotation sizes, making them reliable bestsellers for Q1.
Conclusion: Strategic Inventory Decisions Start with the Right Bestsellers
For retailers, selecting the right sneakers for early 2025 is not only a matter of trend awareness but also of operational strategy. The silhouettes highlighted in this report represent the strongest opportunities for maintaining healthy turnover, optimizing inventory investment, and maximizing margins during January–March. Their performance across StockX, combined with stable consumer demand, makes them essential additions to any Q1 assortment.
Oversoles supports retailers by offering fast access to high-demand models, transparent wholesale systems, and a carefully curated catalog built around proven bestsellers. The silhouettes listed above are available through our platform, ready to be sourced efficiently and reliably. Below, you will find the key products you can purchase directly from Oversoles.
